Beverage packaging that scores on the environmental front is influencing the purchase decision of consumers, finds a survey undertaken for Tetra Pak in 12 countries.
According to Environment Research 2015, 75% of the respondents said that environmental friendly packaging of beverages influences their buying decisions.
The survey, which covered 6,000 people, showed that 66% of the respondents purchase environmental products even when they are expensive and the same percentage of people have steered clear of brands that had green concerns.
Conducted in partnership with Millward Brown, the survey covered consumers in Brazil, China, France, Germany, Japan, India, Russia, South Africa, Sweden, Turkey, the UK and the US.
Tetra Pak Environment Research is being carried out every two years since 2005.
Tetra Pak environment vice-president Mario Abreu said: "Consumers expect companies to do more on environment these days, and are increasingly checking information about a product before they buy." Consumers in developing countries such as India, China, Turkey and Brazil, are seen to be more concerned about green packaging than those in the UK, US and Japan.
Over 60% in India, China and Turkey said they take a look at environmental information on beverage products, as against less than 25% in the US, UK and Japan.
A similar survey involving 200 food industry stakeholders revealed that environment has been incorporated into their business strategy and over half of them put emphasis on responsibly sourced and renewable materials.