The Spanish company Jeanologia, in collaboration with Denim by PV Paris and main weavers will present on 27 and 28 November in the "Jeans Gallery" space of the exhibition, the latest denim trends and inspirations for next season.
Jeanologia, which was recently awarded with the WGSN Global Fashion Award for best sustainable design team in the world, has developed for the last 20 years sustainable technologies for garment finishing such as the textile laser, nano bubbles or ozone, which save water, energy and chemicals while reducing costs in the finishing process of the garments.
During the event, Jeanologia will exhibit trends for next season based on three concepts: "The Folk West", "Get Rhythm" and "Pixelized" showing through different fabrics of the most important weavers in the world, how these pieces have been made.
In particular, the trend "The Folk West" inspired by an authentic vintage Jean focuses on combining the bohemian, hippie and ethnic purely vintage style. Laser designs as the key to achieve a vintage look.
In addition, "Get Rhythm" is a contemporary style with laser designs and retro old school tattoos textures. This trend is inspired by different musical styles, from Harlem musicians of the 40's, 50's jazz, to Motow & girl-groups of the 60s.
Furthermore, "Pixelized" is a trend with laser designs based on a digital aesthetic.
Enrique Silla, President Jeanologia stressed the value of this collaboration with Denim By PV Paris "already performed in previous years" and said that this exhibition "is not only a tour through the latest trends, but visitors can also know how garments are made.
In this sense, Silla stressed the importance of sustainability and transparency in the production process stating that "what matters now is not just the garment itself, but how it was done; the way we manufacture our products is a part of its DNA”.
Also, during the event Jeanologia will show E-Mark software developed by the company, which integrates production and design while saving time in pre-production.
It is a web-based platform that integrates a new "Plug & Design" that improves results and makes easier laser design creation process by adjusting the tools and interface. In addition, this software has been developed not only to work with the machine, but also to be used as laser design software.